IFE786: Marketing for Islamic Financial Products and Services / Arshad Ayub Graduate Business School
This course equips students with comprehensive understanding of the marketing and the management of the Islamic banking products and services offered, within the principles of Shariáh. The skills and knowledge acquired from this course should empower the students to virtuously interpret, appraise an...
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| Format: | Teaching Resource |
| Language: | English |
| Published: |
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/99157/1/99157.pdf https://ir.uitm.edu.my/id/eprint/99157/ https://aims.uitm.edu.my/ |
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| Summary: | This course equips students with comprehensive understanding of the marketing and the management of the Islamic banking products and services offered, within the principles of Shariáh. The skills and knowledge acquired from this course should empower the students to virtuously interpret, appraise and execute the management and marketing endeavors of Islamic financial services. More importantly, students will discover how specifically the convergence of the marketing aspects will enhance the Islamic financial services industry globally. |
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