In search of sweet pot: assessing visitors’ satisfaction with Putra Mosque / Nur Maisarah Saiful Nizam ... [et al.]

• Main Authors: Saiful Nizam, Nur Maisarah, Mahdzar, Mazlina, Mohd Rashid, Nurul Kasih, Mohd Nizam, Nurain Khadijah
• Format: Article
• Language: English
• Published: Universiti Teknologi Mara Cawangan Pulau Pinang 2024
• Subjects: Pulau Pinang; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/99035/1/99035.pdf; https://ir.uitm.edu.my/id/eprint/99035/; http://ejssh.uitm.edu.my

This paper presents the findings of a study that examines the "sweet spot" concept, which suggests a significant association between visitors’ satisfaction and engagement in four specific aspects of the tourism experience. Due to the rapid growth of Islam, mosques are being built at a faster rate than any other place of worship. These mosques vary in architectural styles and serve different purposes around the world. The mosque tourism business in Malaysia is widely recognised for its substantial contribution to community income and economic potential. This study aims to examine the relationship between the experience economy and visitors' experience at Putra Mosque. This study analysed the four realms of the tourism experience, namely education, entertainment, aesthetics, and escapism, to determine the impact on visitor satisfaction in the experience economy. A questionnaire was distributed to respondents to collect data, resulting in 281 received responses. Regression analysis was employed to examine the relationship between the variables. According to the findings, there is a significant relationship between education and aesthetic experiences within visitors' satisfaction. The research findings are analysed from the perspective of individuals who frequent mosques.