Customer perception towards green practices in restaurants: the case of strawless campaign in McDonald’s / Norazura Musa and Siti Afida Osaman

• Main Authors: Musa, Norazura, Osaman, Siti Afida
• Format: Thesis
• Language: English
• Published: 2019
• Subjects: Environmental aspects. Green marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/98839/1/98839.pdf; https://ir.uitm.edu.my/id/eprint/98839/

This study investigates the customer perception towards green practices in restaurant: the case of strawless campaign in McDonald’s. Using the sample size (n = 259), a survey has been developed and administered across Batu Pahat, Johor. This study also consists of one objectives which to examine customer perceptions towards green practice: plastic straws ban in restaurants. This study will use descriptive research because the researcher wants to describe the customer perception and environmental pollution where one variable is believing to affect another. Researcher uses convenient sampling where it also is known as non-probability sampling. In convenience sampling, there is no specific criteria identified prior to be selective of the respondent, the instrument, the survey questionnaire will be divided into 5 main sections. As are conclusion, the study can conclude that people who are young, knowledgeable, educated open minded are more interested to follow green practice to save environment. Other alternative plastic straw must be exposed to be known to consumer, business, and supplier.