FMP542: Advertising and Film Promotion / College of Creative Arts

• Main Author: UiTM, College of Creative Arts
• Format: Teaching Resource
• Language: English
• Subjects: Curriculum; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/98803/1/98803.pdf; https://ir.uitm.edu.my/id/eprint/98803/; https://aims.uitm.edu.my/

This course will expose the students to the fundamental aspects of advertising and promotion for film management. Students will be introduce to the creative side of advertising which entails planning and creating advertisements in promoting films. This includes creating advertisement for prints, electronics and digital media. They will also be expose to media selection and with a basic skills and exposures, at the end of the course, it is hoped that students will gain knowledge and skills in promoting films to the public as they embark in the actual world of production.