CSM605: Issues in customer service / Faculty of Business and Management
This course provides a linkage between the theory in customer service and its practices. Besides focusing on the current customer service issues in Malaysia, it also enables students to understand the global issues in relation to customer service practices. The course also equips students with issue...
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| 格式: | Teaching Resource |
| 语言: | English |
| 出版: |
2023
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| 主题: | |
| 在线阅读: | https://ir.uitm.edu.my/id/eprint/98801/1/98801.pdf https://ir.uitm.edu.my/id/eprint/98801/ https://aims.uitm.edu.my |
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| 总结: | This course provides a linkage between the theory in customer service and its practices. Besides focusing on the current customer service issues in Malaysia, it also enables students to understand the global issues in relation to customer service practices. The course also equips students with issues on customer retention and service recovery which are the integral elements in customer service excellence. |
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