The usage of McDonald application among UiTM Terengganu students / Nur Shafika Atasha zukri Kini and Ilya Fiona Syafika Kamarulbahrin

• Main Authors: Zukri Kini, Nur Shafika Atasha, Kamarulbahrin, Ilya Fiona Syafika
• Format: Thesis
• Language: English
• Published: 2019
• Subjects: Consumer satisfaction
• Online Access: https://ir.uitm.edu.my/id/eprint/98407/1/98407.pdf; https://ir.uitm.edu.my/id/eprint/98407/

The purpose of this research is to identify effectiveness of the McDonalds mobile application among the students in UiTM Dungun and to identify the satisfaction of UiTM students in using the applications. The mobile apps have been known to the world market and most of the foodservice establishment a...