The influence of social media towards guest visit intention to hotel industry / Norfaqihah Mohd Yusoff and Anis Hazwani Alam

• Main Authors: Md Aliudin, Nur Alia, Ismail, Noraisha Nabila
• Format: Thesis
• Language: English
• Published: 2021
• Subjects: Customer services. Customer relations
• Online Access: https://ir.uitm.edu.my/id/eprint/98315/1/98315.pdf; https://ir.uitm.edu.my/id/eprint/98315/

This study was conducted to assess the influence of social media towards guest visit intention in the hotel industry. The objective of this study is to identify the types of social media that influence guest visit intention in the hotel industry and to also determine the type of social media that mo...