Factors influencing customer satisfaction towards Mamak restaurant among the degree students of Faculty Hotel and Tourism Management / Ainaa Najwa Ahmad Khir and Fatin Bahrin
In Malaysia, the foodservice industry is grown in a unique way. The development has brought up different culture that can be seen in the foods and restaurant that had become one of the major revenues for the country. This study is about Indian Muslim restaurant or Mamak restaurant that had many infl...
Saved in:
Main Authors: | , |
---|---|
Format: | Thesis |
Language: | English |
Published: |
2019
|
Subjects: | |
Online Access: | https://ir.uitm.edu.my/id/eprint/98271/1/98271.pdf https://ir.uitm.edu.my/id/eprint/98271/ |
Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
id |
my.uitm.ir.98271 |
---|---|
record_format |
eprints |
spelling |
my.uitm.ir.982712024-08-24T17:32:30Z https://ir.uitm.edu.my/id/eprint/98271/ Factors influencing customer satisfaction towards Mamak restaurant among the degree students of Faculty Hotel and Tourism Management / Ainaa Najwa Ahmad Khir and Fatin Bahrin Ahmad Khir, Ainaa Najwa Bahrin, Fatin Consumer satisfaction In Malaysia, the foodservice industry is grown in a unique way. The development has brought up different culture that can be seen in the foods and restaurant that had become one of the major revenues for the country. This study is about Indian Muslim restaurant or Mamak restaurant that had many influence Malaysian customer satisfaction. A set of questionnaires were distributed and collected from students of UiTM Terengganu, Kampus Dungun that had experience dining at Mamak restaurant. The focus of this research is based on the factors influencing customer satisfaction towards Mamak restaurant among the degree students of faculty hotel and tourism management. This undergraduate project aims to identify the factors that influence customer satisfaction towards Mamak restaurant and the most importance factor that influence customer satisfaction towards Mamak restaurant. The data were collected from 190 respondents that are based on student of Faculty Hotel and Tourism that consist of students from Bachelor of Science (Hons.) Hotel and Tourism (HM240) and Bachelor of Science (Hons.) Foodervice Management (HM242). The data were analyze using Statistical Package for Social Science Software (SPSS) using descriptive analysis and inferential analysis. The results showed that menu, standard hygiene, service and location and parking space are the factors that influence customer satisfaction. From the analysis also, researcher found that menu is the most influencing factor that influence customer satisfaction. 2019 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/98271/1/98271.pdf Factors influencing customer satisfaction towards Mamak restaurant among the degree students of Faculty Hotel and Tourism Management / Ainaa Najwa Ahmad Khir and Fatin Bahrin. (2019) Degree thesis, thesis, Universiti Teknologi MARA, Terengganu. |
institution |
Universiti Teknologi Mara |
building |
Tun Abdul Razak Library |
collection |
Institutional Repository |
continent |
Asia |
country |
Malaysia |
content_provider |
Universiti Teknologi Mara |
content_source |
UiTM Institutional Repository |
url_provider |
http://ir.uitm.edu.my/ |
language |
English |
topic |
Consumer satisfaction |
spellingShingle |
Consumer satisfaction Ahmad Khir, Ainaa Najwa Bahrin, Fatin Factors influencing customer satisfaction towards Mamak restaurant among the degree students of Faculty Hotel and Tourism Management / Ainaa Najwa Ahmad Khir and Fatin Bahrin |
description |
In Malaysia, the foodservice industry is grown in a unique way. The development has brought up different culture that can be seen in the foods and restaurant that had become one of the major revenues for the country. This study is about Indian Muslim restaurant or Mamak restaurant that had many influence Malaysian customer satisfaction. A set of questionnaires were distributed and collected from students of UiTM Terengganu, Kampus Dungun that had experience dining at Mamak restaurant. The focus of this research is based on the factors influencing customer satisfaction towards Mamak restaurant among the degree students of faculty hotel and tourism management. This undergraduate project aims to identify the factors that influence customer satisfaction towards Mamak restaurant and the most importance factor that influence customer satisfaction towards Mamak restaurant. The data were collected from 190 respondents that are based on student of Faculty Hotel and Tourism that consist of students from Bachelor of Science (Hons.) Hotel and Tourism (HM240) and Bachelor of Science (Hons.) Foodervice Management (HM242). The data were analyze using Statistical Package for Social Science Software (SPSS) using descriptive analysis and inferential analysis. The results showed that menu, standard hygiene, service and location and parking space are the factors that influence customer satisfaction. From the analysis also, researcher found that menu is the most influencing factor that influence customer satisfaction. |
format |
Thesis |
author |
Ahmad Khir, Ainaa Najwa Bahrin, Fatin |
author_facet |
Ahmad Khir, Ainaa Najwa Bahrin, Fatin |
author_sort |
Ahmad Khir, Ainaa Najwa |
title |
Factors influencing customer satisfaction towards Mamak restaurant among the degree students of Faculty Hotel and Tourism Management / Ainaa Najwa Ahmad Khir and Fatin Bahrin |
title_short |
Factors influencing customer satisfaction towards Mamak restaurant among the degree students of Faculty Hotel and Tourism Management / Ainaa Najwa Ahmad Khir and Fatin Bahrin |
title_full |
Factors influencing customer satisfaction towards Mamak restaurant among the degree students of Faculty Hotel and Tourism Management / Ainaa Najwa Ahmad Khir and Fatin Bahrin |
title_fullStr |
Factors influencing customer satisfaction towards Mamak restaurant among the degree students of Faculty Hotel and Tourism Management / Ainaa Najwa Ahmad Khir and Fatin Bahrin |
title_full_unstemmed |
Factors influencing customer satisfaction towards Mamak restaurant among the degree students of Faculty Hotel and Tourism Management / Ainaa Najwa Ahmad Khir and Fatin Bahrin |
title_sort |
factors influencing customer satisfaction towards mamak restaurant among the degree students of faculty hotel and tourism management / ainaa najwa ahmad khir and fatin bahrin |
publishDate |
2019 |
url |
https://ir.uitm.edu.my/id/eprint/98271/1/98271.pdf https://ir.uitm.edu.my/id/eprint/98271/ |
_version_ |
1808976027413643264 |
score |
13.19449 |