Aafiyat Holdings Sdn Bhd / Nur Afiqah Basri

• Main Author: Basri, Nur Afiqah
• Format: Monograph
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2023
• Subjects: Organization
• Online Access: https://ir.uitm.edu.my/id/eprint/97836/1/97836.pdf; https://ir.uitm.edu.my/id/eprint/97836/

This internship report focuses on my six-month work experience as a marketing intern at Aafiyat Holdings Sdn Bhd, which lasted from 29 August 2022 until 10 February 2023 (24 weeks). This company focused on sourcing and distributing high-quality natural and organic products, particularly for the health and wellness segment. I had a fantastic start in my career, where I’ve gained valuable knowledge and become involved in AHSB. I’ve gained a lot of experience regarding on social media such as voice over, talent in content, content creators and copywriting. Then, I also handle on marketing tools such as sales promotion (special deals, flash sales, sales 12.12), contest marketing (Lucky Draw, PRU contest, etc.), Olivie Car Sticker and gained on communication skills such as dealing with agents and colleagues at the workplace and warehousing. In this internship report, I was provided all the information that I have about Aafiyat Holdings Sdn Bhd, including background company, vision, and mission, company logo, organisational structure, products and services offered, and much more. Following that, this report also provides the PESTEL, SWOT, and TOWS analyses of the AHSB Company. Basically, the PESTEL, SWOT, and TOWS analyses that I carry out consider both internal and external elements, as well as the company’s existing and future growth potential. Then, I also provide a discussion and recommendation for AHSB Company. In the training reflection section later, I also described some of the tasks, challenges, and experiences that I had gone through since my first day at AHSB. Finally, I would like to remark that my practical training experience with AHSB was an enjoyable and great success. I had a lot of fun while gaining a lot of experience and information from my lovely colleagues there. As a trainee at this reputable organization, I have some wonderful memories to cherish in the future.