Industrial training report: Federal Agriculture Marketing Authority (FAMA) / Nurul Fazlin Azizan

• Main Author: Azizan, Nurul Fazlin
• Format: Monograph
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2023
• Subjects: Organization
• Online Access: https://ir.uitm.edu.my/id/eprint/97832/1/97832.pdf; https://ir.uitm.edu.my/id/eprint/97832/

The Federal Agricultural Marketing Authority (FAMA) was established on 30 September 1965 under the Act 141. FAMA is a marketing agency under the Ministry of Agriculture and Food Industry. There are 12 divisions under FAMA that manage and operate according to the role of its division. Agromas is a product brand under the Federal Agriculture Marketing Authority (FAMA) or more specifically FAMA Corporations Sdn Bhd (FAMACo). FAMACo is a private subsidiary of FAMA that was established to make it easier for FAMA to make decisions regarding on Agromas products all the while avoiding some of the constraints and procedures that need to be taken into account if it is under FAMA. The products lines are, noodles, snacks, biscuits, instant porridge, jam spread, canned food, cordial, hot drinks, ready-to-drink products, cooking powder and sauce. They also have the certificate and are approved by HACCP, Malaysia Best, SIRIM and JAKIM. The training period for the internship at the Federal Agriculture Marketing Authority (FAMA) is 24 weeks, or 6 months. I have learned a lot of new things while working as an intern at FAMA. Along with the standard marketing training, I was able to improve my computer and soft skills. I now have a better understanding of how marketing should be done and which marketing elements I should use and take into consideration when marketing a product as a result of my research on the products made by Agromas. Additionally, I had the chance to improve my communication abilities while working on the assignment assigned to me by the staff; as a result, this experience has helped to increase my confidence while speaking with entrepreneur.