Industrial training report: Luscious Hotel / Nurfarahana Najwa Mohamad Desa

• Main Author: Mohamad Desa, Nurfarahana Najwa
• Format: Monograph
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2023
• Subjects: Organization
• Online Access: https://ir.uitm.edu.my/id/eprint/97805/1/97805.pdf; https://ir.uitm.edu.my/id/eprint/97805/

This report summarized the 6 months or specifically 24 weeks of experience as a marketing intern at Luscious Hotel, a premier budget hotel in Pulau Pinang. The hotel provides a variety of rooms to meet customers’ standards and sells lunchboxes to gain additional profits. My internship started on 2 March 2023 and ended on 16 August 2023, and the time given made me gain as much experience as needed to pursue my career in the marketing field. I had the freedom to learn about hotel management such as the use of ABS system and ADEL lock system, managed online travel agencies (OTA) as well as corporate membership for business. Moreover, the opportunity of handling social media accounts for the hotel and lunchbox business made me become creative and alert in creating good content to attract potential customers. The training, experiences of assisting the sales team, countless meetings, organizing a CSR program and handling customers made me realize that the experiences I gained helped to develop my confidence level. The report highlighted the PESTLE analysis, SWOT analysis and matching stage of recommendations for Luscious Hotel to improve their business and suitable reference in the future. To conclude, this internship-training program at Luscious Hotel give me real-life experience to be used as a reference when I enter a new workplace.