Exploring factors influencing glamping intentions in Malaysia / Wan Nuramalin Wan Hussin and Ahmad Fitri Amir

Glamping is an innovation of camping tourism that promotes recreational activities and comfortable accommodations. The rise of glamping destination in Malaysia can be seen during the post pandemic. However, there exists a regional gap in understanding the relationship between glamping attributes and...

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Main Authors: Wan Hussin, Wan Nuramalin, Amir, Ahmad Fitri
Format: Article
Language:English
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024
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Online Access:https://ir.uitm.edu.my/id/eprint/97775/1/97775.pdf
https://ir.uitm.edu.my/id/eprint/97775/
https://www.jthca.org/
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spelling my.uitm.ir.977752024-08-26T03:28:43Z https://ir.uitm.edu.my/id/eprint/97775/ Exploring factors influencing glamping intentions in Malaysia / Wan Nuramalin Wan Hussin and Ahmad Fitri Amir jthca Wan Hussin, Wan Nuramalin Amir, Ahmad Fitri Travel. Voyages and travels (General) Malaysia Glamping is an innovation of camping tourism that promotes recreational activities and comfortable accommodations. The rise of glamping destination in Malaysia can be seen during the post pandemic. However, there exists a regional gap in understanding the relationship between glamping attributes and the intention of potential glampers to go glamping within the Malaysian context. This study investigates the factors influencing individuals' intentions to engage in glamping activities in Malaysia, utilizing the 6As Destination Attributes Model to analyze key attributes shaping tourists' preferences. Through a survey questionnaire targeting potential glampers, data will be collected to uncover the tourist preferences and the influential attributes of glamping in Malaysia. The study aims to contribute to academic literature by addressing this research gap and enhancing our understanding of glamping tourism in Malaysia. Additionally, practical implications for stakeholders in the tourism industry will be discussed, including recommendations for enhancing glamping offerings and promoting sustainable tourism practices. Ultimately, this study seeks to inform strategic decision-making processes aimed at advancing the development of glamping tourism in Malaysia. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2024-04 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/97775/1/97775.pdf Exploring factors influencing glamping intentions in Malaysia / Wan Nuramalin Wan Hussin and Ahmad Fitri Amir. (2024) Journal of Tourism, Hospitality and Culinary Arts <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_and_Culinary_Arts/>, 16 (1). pp. 480-488. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Travel. Voyages and travels (General)
Malaysia
spellingShingle Travel. Voyages and travels (General)
Malaysia
Wan Hussin, Wan Nuramalin
Amir, Ahmad Fitri
Exploring factors influencing glamping intentions in Malaysia / Wan Nuramalin Wan Hussin and Ahmad Fitri Amir
description Glamping is an innovation of camping tourism that promotes recreational activities and comfortable accommodations. The rise of glamping destination in Malaysia can be seen during the post pandemic. However, there exists a regional gap in understanding the relationship between glamping attributes and the intention of potential glampers to go glamping within the Malaysian context. This study investigates the factors influencing individuals' intentions to engage in glamping activities in Malaysia, utilizing the 6As Destination Attributes Model to analyze key attributes shaping tourists' preferences. Through a survey questionnaire targeting potential glampers, data will be collected to uncover the tourist preferences and the influential attributes of glamping in Malaysia. The study aims to contribute to academic literature by addressing this research gap and enhancing our understanding of glamping tourism in Malaysia. Additionally, practical implications for stakeholders in the tourism industry will be discussed, including recommendations for enhancing glamping offerings and promoting sustainable tourism practices. Ultimately, this study seeks to inform strategic decision-making processes aimed at advancing the development of glamping tourism in Malaysia.
format Article
author Wan Hussin, Wan Nuramalin
Amir, Ahmad Fitri
author_facet Wan Hussin, Wan Nuramalin
Amir, Ahmad Fitri
author_sort Wan Hussin, Wan Nuramalin
title Exploring factors influencing glamping intentions in Malaysia / Wan Nuramalin Wan Hussin and Ahmad Fitri Amir
title_short Exploring factors influencing glamping intentions in Malaysia / Wan Nuramalin Wan Hussin and Ahmad Fitri Amir
title_full Exploring factors influencing glamping intentions in Malaysia / Wan Nuramalin Wan Hussin and Ahmad Fitri Amir
title_fullStr Exploring factors influencing glamping intentions in Malaysia / Wan Nuramalin Wan Hussin and Ahmad Fitri Amir
title_full_unstemmed Exploring factors influencing glamping intentions in Malaysia / Wan Nuramalin Wan Hussin and Ahmad Fitri Amir
title_sort exploring factors influencing glamping intentions in malaysia / wan nuramalin wan hussin and ahmad fitri amir
publisher Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
publishDate 2024
url https://ir.uitm.edu.my/id/eprint/97775/1/97775.pdf
https://ir.uitm.edu.my/id/eprint/97775/
https://www.jthca.org/
_version_ 1808976006257573888
score 13.209306