Antecedents of tourist loyalty in homestay tourism sector: structural equation modelling / Fairul Ifnee Othman and Zahir Osman
Homestay tourism is an increasingly popular form of travel, particularly in Malaysia, where visitors can experience a unique local culture by staying with a host family. However, the homestay operators have been facing a significant challenge with declining numbers of repeated guest visits. Therefor...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
2024
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/97628/1/97628.pdf https://ir.uitm.edu.my/id/eprint/97628/ https://www.jthca.org/ |
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