Purchasing behavior of cosmetics brand among the young Dayak executives ladies / Dellailah Grace Vincent

• Main Author: Vincent, Dellailah Grace
• Format: Student Project
• Language: English
• Published: 2006
• Subjects: H Social Sciences (General); Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/97627/1/97627.pdf; https://ir.uitm.edu.my/id/eprint/97627/

This study examined consumer’s purchasing behavior, focusing on the difference between held for western and eastern product by young Dayak executive’s (Iban and Bidayuh) in Kuching area and their comparison between Mustika Ratu and L’Oreal cosmetics. It also examines consumer ethnocentric tendencies...