Factors affecting loyalty among cooperative members in Sarawak / Asha Hairy Hadhari

• Main Author: Hadhari, Asha Hairy
• Format: Thesis
• Language: English
• Published: 2017
• Subjects: H Social Sciences (General); Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/97620/1/97620.pdf; https://ir.uitm.edu.my/id/eprint/97620/

Co-creation is the joint, collaborative, concurrent, peer-like process of producing new value, both materially and symbolically. It is used by organizations as a strategy to bring different parties together in order to achieve a mutually valued outcome. It is important to understand what factors aff...