Industrial training report: Bank Rakyat / Alia Nadhirah Azham

• Main Author: Azham, Alia Nadhirah
• Format: Monograph
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2023
• Subjects: Organization
• Online Access: https://ir.uitm.edu.my/id/eprint/97524/1/97524.pdf; https://ir.uitm.edu.my/id/eprint/97524/

Internship is a compulsory programme where students in their final year need to do before completing their studies. They need to apply their knowledge and their skills by practicing in a real working situation. Hence, as a final student in marketing, I need to write a report about my industrial training experience and what I gain from it. I have been doing my industrial training at Bank Rakyat. So, I need to write a report about the product of Bank Rakyat that did not perform well in the market. After identifying the problem, I need to analyse the problem through SWOT Analysis. SWOT Analysis is a tool that can identify the strengths, weaknesses, opportunities, and threats of the product or the services. Therefore, in this part, I have identified and analyzed the products’ strengths, weaknesses, opportunities, and threats. After that, PESTLE Analysis is required to be done. PESTLE Analysis refers to the external factors such as political, economic, social, technology, legal, and environmental that influence the organization, the products, or the services. These factors also cannot be controlled by the organizations that have no control to change it. In this section, I have connected the factors that influence the products. Then, the TOWS Matrix is the next step that has to be done. TOWS Matrix refers to the matrix that comes out with the suggestion or action for the company to do. In this part, I have recommended and suggested a few strategies on the product based on the SWOT Analysis. I have elaborated about the action that Bank Rakyat should do to its product.