Industrial training report: MH Milk Sdn Bhd / Nur Shahzanani Izzaty Mohd Sabri

• Main Author: Mohd Sabri, Nur Shahzanani Izzaty
• Format: Monograph
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2023
• Subjects: Organization
• Online Access: https://ir.uitm.edu.my/id/eprint/97405/1/97405.pdf; https://ir.uitm.edu.my/id/eprint/97405/

I have prepared my internship report basedon the six months long internship program that I had completed in Mh Milk Sdn. Bhd or Farm Fresh Penang(FFP) from 1 March 2023 to 15 August 2023 as a requirement of my Bachelor of Business Administrative (Hons.)Marketing Program in Faculty of Business and Management, Universiti Teknologi MARA. This internship report covers many important aspects which are related to the sales and marketing aspects of the Farm Fresh Penang (FFP) company.Thus, an overview of Farm Fresh Penang will be illustrated Along with the internship program, I mainly worked in Sales and Marketing department. Therefore, this report also has been included with my reflection on my experience working. More over, in this report, you will find the detail regarding Farm Fresh Penang SWOT Analysis, PESTLE Analysis and also SWOT Analysis Matrix (Matching Stage).All the Internal strengths and weaknesses, External opportunities, and threats of the organization have been discussed along with some strategies/recommendations for the business's improvement. In the end this training program is a good learning opportunity for me to gain valuable experience getting involved directly in the task relating to this field. Besides, it gives me a lot of exposure to the Sales and Marketing field, also in the dairy market industry to apply the theoretical knowledge that I obtained in UiTM. Therefore, I found that this industrial training is extremely helpful for the student.