Industrial training report: Luscious Hotel / Nurfatihah Zinun

• Main Author: Zinun, Nurfatihah
• Format: Monograph
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2023
• Subjects: Organization
• Online Access: https://ir.uitm.edu.my/id/eprint/97376/1/97376.pdf; https://ir.uitm.edu.my/id/eprint/97376/

This report is the record of my experience employed as an intern in marketing for 24 weeks, 6 months starting from 2nd March until 16th August 2023. I was accepted to complete my internship at Luscious Hotel, a premier budget hotel located at Taman sukun, Bukit Minyak, Pulau Pinang. I was given the opportunity to learn oh how real business was operated specifically in marketing and sales department where I learned to make a sales call and email intended increase profitability and prospecting. Networking with professionals in the field does affect my perspective on how to handle the right way by developing more interrelation skills such as software system, business interaction, and reporting. Therefore, I was exposed in improving skills in customer service by handling their registration process as our beloved customer and satisfy their needs according to the requirement as customer during their stay to give them the best experience. Other than that, I was able to identify the SWOT analysis based on this company, Luscious Hotel where the internal and external factors, which are the strength, weakness, opportunity and threat, that might affected the business in building brand image and revenue. I came up with a few recommendations as the solution to the issues the business face to apply. A matching stage that relate with internal and external factors that might be a help to the company in making an improvement.