A study on marketing communication program on commercial project of Housing Town Development and Authority in Sabah / Veronica Sotibin

• Main Author: Sotibin, Veronica
• Format: Student Project
• Language: English
• Published: 2009
• Subjects: Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/97012/1/97012.pdf; https://ir.uitm.edu.my/id/eprint/97012/

This study conducted to identify the awareness towards Marketing Communication Programs of Housing Town Development and Authority towards their commercial Project. Besides that, this study will also help the company to improve their marketing communication program to make Housing Town Development and Authority become the first choice of their customer in purchasing housing and shophouse in the future. During my practical training period at Housing Town Development and Authority about 50 questionnaires has been distributed to customers oh Housing Town Development and Authority. In terms of data collection, descriptive research used to gather and collect data while sampling technique that has been used is convenience sampling. This study closed with recommendations that might help the company (Housing Town Development and Authority) to improve and enhance their marketing Communication Program in the future.