Industrial training report: Maybank Berhad / Nurarina Balqis Mohd Kifli

• Main Author: Mohd Kifli, Nurarina Balqis
• Format: Monograph
• Language: English
• Published: Universiti teknologi MARA, Perlis 2023
• Subjects: Organization
• Online Access: https://ir.uitm.edu.my/id/eprint/96858/1/96858.pdf; https://ir.uitm.edu.my/id/eprint/96858/

Maybank Berhad, also known as Maybank, is one of the biggest banking groups in Malaysia and an established international financial organization. Since its founding in 1960, Maybank has expanded organically, through strategic alliances, and through acquisitions to rank among Southeast Asia's best banks. Maybank has a significant market presence in Malaysia and operations in several other nations. The goals of Maybank Berhad include both material and immaterial ones. These goals include achieving stable and profitable financial performance, guaranteeing customer satisfaction by providing top-notch goods and services, maintaining market leadership through innovative strategies, accelerating digital transformation to deliver seamless banking experiences, and placing a high priority on risk management and compliance to maintain financial stability. Ipoh's Maybank Greentown internship provided me with insightful knowledge of the domestic and global banking industries. The experience gave me a better grasp of how banks operate, how to serve customers, and how to solve problems. Through regular contacts with clients and coworkers, it also improved communication skills. The devotion and professionalism of the Maybank team acted as motivation for me to develop into a kind and diligent professional in the future. A SWOT analysis of Maybank indicates a few advantages, such as its dominant market share and a robust technology foundation that supports cutting-edge digital banking services. However, there are drawbacks as well, such as dependency on the domestic market and difficulties with regulatory compliance. Opportunities for Maybank include collaborations in fintech and digital banking as well as expansion in developing nations. Risks to cybersecurity and economic instability can have an influence on asset quality and profitability. According to a PESTEL analysis, important factors affecting Maybank's operations and business include government rules and policies, changes in the interest rates set by Bank Negara Malaysia, and digital disruption. For Maybank to succeed moving forward, it will be important to adjust to these changes and take advantage of opportunities. In conclusion, Maybank Berhad has made a name for itself as a premier provider of financial services in Malaysia and Southeast Asia. Maybank is well-positioned to fulfil its clients' changing expectations and successfully traverse the volatile banking business because to a focus on financial performance, customer happiness, market leadership, digital transformation, and risk management. Maybank may further bolster its position and promote future growth through utilising partnerships, expanding markets, and technology advancements.