IDT612 : Design management and product strategy / Faculty of Art and Design

• Main Author: UiTM, Faculty of Art and Design
• Format: Teaching Resource
• Language: English
• Published: Universiti Teknologi MARA (UiTM)
• Subjects: Curriculum; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/96650/1/96650.pdf; https://ir.uitm.edu.my/id/eprint/96650/; https://aims.uitm.edu.my/

This course allows for integration of design and branding strategy in line with pre-assigned case studies to stimulate a design planning process. The step by step approach to various analytical skills will guide students through design stages from idea conception to a professional standard final presentation, incorporating a “Value Creation” aspect, specifically in the field of Service Design through the branding of an “experience” related to the product. The knowledge gained in the course will help enhance students’ ability to defend and state a strong case for their final year projects. This course also provides students the platform to experience working in an environment that promotes team building and professional practice. Assignments will allow students to compile documentation that will complement existing studio courses taking a user centered perspective on systems and platform-based strategy.