Brand ambassadors and online influencers on the consumer’s purchase intentions in the social media landscape / Raja Izwan Sharuddin and Shahrel Nizar Baharom
In recent years, the emergence of social media has altered the way consumers interact with digital marketing on a global scale. It also deals with the effect of social media marketing and management on product and service reputation. The use of endorser marketing by online influencers and brand amba...
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| Format: | Article |
| Language: | English |
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Universiti Teknologi MARA, Perak
2024
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| Online Access: | https://ir.uitm.edu.my/id/eprint/96123/1/96123.pdf https://doi.org/10.24191/idealogy.v9i1.529 https://ir.uitm.edu.my/id/eprint/96123/ https://idealogyjournal.com/ojs/index.php/idealogy/issue/view/24 https://doi.org/10.24191/idealogy.v9i1.529 |
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