Penetration strategies of Etiqa Takaful savings and protections / Elvinji J. A. Loijon

• Main Author: Loijon, Elvinji J. A.
• Format: Thesis
• Language: English
• Published: 2009
• Subjects: Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/96112/1/96112.pdf; https://ir.uitm.edu.my/id/eprint/96112/

This study is about the study on the penetration strategies of Etiqa Takaful savings and protections in the Kota Kinabalu city center. In this study, researcher will explain about the importance of savings and protections and some articles that can be overview or example that related to the study. All study has its own limitations. Thus, this study also includes some problems or limitations that might and will occur. The researcher will also explain to whom and in what way this research can be benefited. Besides that, in this study, researcher will explain type of research design used, the population of respondent, how to collect data and other research methodology. There are two types of data collection to support this research. Firstly, primary data where the researcher can get the information or data through questionnaires. The second type of data collection is secondary data where the data gathered from other sources such as from the company, documents, broachers and pamphlets. After the data obtained, the researcher will make s final analysis data as the conclusion and recommendations towards the penetration strategies of Etiqa Takaful savings and protections.