Study on effectiveness of the promotion of Let's Talk package in Kota Kinabalu Sabah by Telekom Malaysia / Qesttina Tassim

• Main Author: Tassim, Qesttina
• Format: Student Project
• Language: English
• Published: 2009
• Subjects: Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/95951/1/95951.pdf; https://ir.uitm.edu.my/id/eprint/95951/

Telekom Malaysia Berhad (TM), Malaysia's leading integrated information and communications group, offers a comprehensive range of communication services and solutions in broadband, data and fixed-line. As a market leader in the broadband and fixed-line businesses, TM is driven to deliver value to its stakeholders in a highly competitive environment. The Group places emphasis on continuing customer service quality enhancements and innovations. TM is poised to position Malaysia as a regional Internet hub and digital gateway for South-East Asia with its extensive global connectivity. In line with this, TM is evolving into a Next Generation Network service provider enabling the Group to enhance its efficiency and productivity while providing enriched products and services. On the Corporate Social Responsibility (CSR) front, the Group has always been a major corporate contributor towards responsible activities in the belief that these practices are a fundamental tenet of good corporate governance. The Group promotes 3 major platforms i.e. education, sports development and community/nation-building. Under education, TM have their own Multimedia University and has spent some RM800 million to develop it into one of the top universities in Malaysia with more than 20,000 students. TM has also provided scholarships to over 10,000 graduates pursuing academic programs locally and overseas. On the sports front, TM is actively contributing towards the upliftment of football at all levels while under the community/nation-building platform, the Group contributes towards causes that bring value to the community and nation at large. TM was awarded the prestigious STAR-BIZ ICRM Corporate Responsibility Award under the workplace category for 2008.