A study on cosumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar / Anna Junaity Mat Jonit
Consumer behavior is the acts of individuals directly involved in obtaining and using economic goods. This research will focus the consumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar supermarket. The study has been organized into six major sections. Chapter 1 provides an...
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| Format: | Thesis |
| Language: | English |
| Published: |
1998
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/95436/1/95436.pdf https://ir.uitm.edu.my/id/eprint/95436/ |
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| Summary: | Consumer behavior is the acts of individuals directly involved in obtaining and using economic goods. This research will focus the consumer behavior in purchasing carbonated drink at Munloong Hankyu Jaya Bangsar supermarket. The study has been organized into six major sections. Chapter 1 provides an introduction about the company and the objective of this study. Chapter 2 describes about the literature review according to this study. It is includes the definition of consumer behavior and definition of the variables. |
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