International student recruitment: benefits and globalisation to the university / S.F. Zakaria ... [et al.]

• Main Authors: Zakaria, S.F., Mamat, A.M.I., Zakaria, Z., Supar, A.
• Format: Article
• Language: English
• Published: UiTM Press 2024
• Subjects: Foreign study; Education and globalization. Education and society
• Online Access: https://ir.uitm.edu.my/id/eprint/95106/2/95106.pdf; https://ir.uitm.edu.my/id/eprint/95106/

The internationalization of higher education has growing significance in Malaysia, with international student enrollment emerging as a pivotal element in this discourse. This paper assesses the impact of the government-to-government approach as recruitment strategies aimed at potential applicants, t...