GDG625 : Design and branding strategies / College of Creative Arts
This course will develop the conceptual and technical aspects of identity design and applications. The branding process such as strategy, concept, applications and implementation will be focused in this course. Additional areas of focus include the ethics of branding will be included in this course....
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| Format: | Teaching Resource |
| Language: | English |
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Universiti Teknologi MARA (UiTM)
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| Online Access: | https://ir.uitm.edu.my/id/eprint/94975/1/94975.pdf https://ir.uitm.edu.my/id/eprint/94975/ https://aims.uitm.edu.my/ |
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| Summary: | This course will develop the conceptual and technical aspects of identity design and applications. The branding process such as strategy, concept, applications and implementation will be focused in this course. Additional areas of focus include the ethics of branding will be included in this course. This course also develops appropriate branding and packaging for a given product and communicates it effectively to the target audience. |
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