GDG584 : Art direction in communication design / College of Creative Arts

• Main Author: UiTM, College of Creative Arts
• Format: Teaching Resource
• Language: English
• Published: Universiti Teknologi MARA (UiTM)
• Subjects: Curriculum; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/94970/1/94970.pdf; https://ir.uitm.edu.my/id/eprint/94970/; https://aims.uitm.edu.my/

A course in theory and practice on communication design for students to look beyond aesthetic concerns and develop an integrated, multidimensional understanding on art directing. Students will learn how to approach consumer problems and produce design solutions in a methodical, professional manner. Interwoven by practices between design and content development, this is a fundamental course on the management of art direction as a filtering process for making design judgments. By determining the overall emotion, tone and manner of the message, students are trained to filter design choices to uncover the design path to take when faced with design decisions. Work is broadcasted on print and electronic media, bringing strategic visual messages to specific audience.