GDG553 : Copywriting in advertising / College of Creative Arts

• Main Author: UiTM, College of Creative Arts
• Format: Teaching Resource
• Language: English
• Published: Universiti Teknologi MARA (UiTM)
• Subjects: Curriculum; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/94967/1/94967.pdf; https://ir.uitm.edu.my/id/eprint/94967/; https://aims.uitm.edu.my/

This course will expose the students to the in-depth knowledge of effective communication through writing skills that promotes a person, product, business, opinion or idea with the ultimate intention of having the reader take some form of action. The students will learn to understand the client's brief, develop creative and message strategy for TVC, Radio, Prints and Digital Environment and other advertising materials by using slogans, headlines, taglines, bodycopy. Words and ideas can be contributed to print ads, mail order, catalogs, billboards. brochure and even postcards. The copywriting for various discipline is also incorporated such as in the field of Illustration, Corporate Identity and Multimedia.