Digital marketing impact on tourism destination in Malaysia: the role of social media reviews / Nur Shayla Imani Mathaias Morision ... [et al.]

• Main Authors: Mathaias Morision, Nur Shayla Imani, Mohd Darus, Nur Fadiah Izzati, Abdul Aziz, Azdel, Zain, Razlan Adli, Adzmy, Azahar, Abd Patah, Mohd Onn Rashdi
• Format: Article
• Language: English
• Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2023
• Subjects: Telecommunication
• Online Access: https://ir.uitm.edu.my/id/eprint/94909/1/94909.pdf; https://ir.uitm.edu.my/id/eprint/94909/; https://www.jthca.org/

Malaysia boasts a plethora of picturesque and unspoiled locations that serve as ideal settings for recreational pursuits, while also offering a rich tapestry of cultural diversity that entices visitors to explore the country. Tourists from around the world are captivated by the diverse cultural acti...