Telekom Malaysia Berhad / Nur Athirah Afiqah Azni

• Main Author: Azni, Nur Athirah Afiqah
• Format: Monograph
• Language: English
• Published: Faculty of Business and Management 2023
• Subjects: Telecommunication
• Online Access: https://ir.uitm.edu.my/id/eprint/94784/1/94784.pdf; https://ir.uitm.edu.my/id/eprint/94784/

My unforgettable and illuminating 6-month industrial training began here at Telekom Malaysia Berhad. I started my industrial training on March 1, 2023 and will end my training on August 15, 2023. Telekom Malaysia Berhad (TM) is in the business of establishing, maintaining, and providing telecommunications and associated services. TM is divided into four business segments: Retail Business, which offers a variety of telecommunications services and communications solutions to small and medium-sized businesses, as well as corporate and government customers, with the exception of consumer business, which offers only voice, Internet, and multimedia services; Wholesale Business, which offers a variety of telecommunications services delivered over its networks to other licenced network operators; Global Business, which offers inbound and outbound services to customers worldwide. Throughout my industrial training at this company, I have gained a variety of experiences and knowledge that will be very useful in the future. Some of the experience is I managed to handle and join big events together with my supervisor. Aside from that, I gained experience dealing and negotiating with third parties. In assessing TM‘s current position, a comprehensive SWOT analysis will be conducted. For the strengths are high-speed internet and best effort of service. The weaknesses are pricey price and low budget. The opportunities are to become a fiber provider and offer ‘Triple play’ service. The threats are many competitors and hard to approach rural areas. Based on the SWOT analysis, this report will provide insightful insights and recommendations to assist Telekom Malaysia in its attempts to develop continuously. These recommendations will cover a wide range of topics related to the company's operations. By taking these ideas, TM may strengthen its competitive position, and effectively manage future problems.