Alluskin Sdn Bhd / Nur Anthasya Farinha Abd Halim

• Main Author: Abd Halim, Nur Anthasya Farinha
• Format: Monograph
• Language: English
• Published: Faculty of Business and Management 2023
• Subjects: TP Chemical technology
• Online Access: https://ir.uitm.edu.my/id/eprint/94685/1/94685.pdf; https://ir.uitm.edu.my/id/eprint/94685/

Alluskin Sdn Bhd is a local skincare company that is established around the year 2019, located in Merchant Square, Sendayan, Negeri Sembilan and a company that is firstly introduced Glycolic Acid cleanser to the public. This report is based on the strength, weakness, opportunities, and threats (SWOT) analysed from its current operation and foreseeable futures. Throughout this internship program, it is highlighted that Alluskin Sdn Bhd should be taking another step into improving its well-being, as well as productivity. It shall be started by adjusting the price using the penetration strategy into the market, expand hiring positions, as well as creating Internship Training Program, rationing everyday exposure for each brand and in-house products accordingly and paying salary according to qualifications and experiences, following current industry standard salary range. All these actions will lead to better productivity, in terms of spiking motivation by paying salary according to standard rate and extra recognition, reducing personal breakdowns and overload job scopes, along with the chance of having more organized department with specific job scopes. Price adjustments will later on help in increasing exposure towards younger audiences with unsteady income, the products will be more likely in their consideration of buying, prior to the penetration price adjustment. Establishing SWOT analysis on Alluskin Sdn Bhd was a vital step to ensure the significant progress of this company to be well and effective.