Customer satisfaction relationship marketing and competitive advantage : a case of MISC Agencies Sdn Bhd Kota Kinabalu, Sabah / Imelda Albert Gisip, Carlmila Freddie J. Simol and Suzie Mohammad
The tenets of relationship marketing are useful in understanding the success of a service provider. Companies operate in highly competitive climate and offer a wide variety of new products and services to both individual and business firms. Today, companies find themselves facing more aggressive com...
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| Main Authors: | , , |
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| Format: | Thesis |
| Language: | English |
| Published: |
2008
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/94642/1/94642.pdf https://ir.uitm.edu.my/id/eprint/94642/ |
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