GDA696 : Case studies in advertising / College of Creative Arts

• Main Author: UiTM, College of Creative Arts
• Format: Teaching Resource
• Language: English
• Published: Universiti Teknologi MARA (UiTM)
• Subjects: Curriculum; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/94512/1/94512.pdf; https://ir.uitm.edu.my/id/eprint/94512/; https://aims.uitm.edu.my/

Case studies can be used to develop and/or assess a variety of skills both subject-specific and transferable skills. There are a range of advantages to including case studies in the teaching of advertising strategy, particularly the development of softer skills and the ability to transfer academic skills to real-life contexts. This course provides an intellectually stimulating platform covering the communication problems faced by brands and entities worldwide. This seminar fills the learning gap in research and strategy content, and provide support to Final Year Project (FYP) execution.