GDA626 : Design advocacy for social change / College of Creative Arts

• Main Author: UiTM, College of Creative Arts
• Format: Teaching Resource
• Language: English
• Published: Universiti Teknologi MARA (UiTM)
• Subjects: Curriculum; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/94505/1/94505.pdf; https://ir.uitm.edu.my/id/eprint/94505/; https://aims.uitm.edu.my/

This course enables the students to take a greater perspective on a social issue and activism, strategizing methods to express in compelling and new ways why social profit (in the arts, design, health, in all sectors) should be valued and not just about social ills. It could be issues such as ethics in the arts religious & global tolerance/coexistence or nation building. It could be something as obscure as donating for the public library, which leads to elevating the literacy rate leading to better society as a whole. The advocacy could also be how advertising design can drive a campaign to create awareness in everyday campus issues. The students will be able to realize their role and responsibility in the social context, using their problem solving skills to help others, working closely with relevant parties, generating creative ideas on how these activities can be organized, funded and implemented, leading to a transformational society in thinking and action, eventually living a more meaningful life and a better future. They will learn to do campaign action plan and promotional outreach forward-looking program, utilizing specific media strategies to deliver persuasive and impactful messages to the audience and acquire the skills as social entrepreneurs.