Measuring intrinsic and extrinsic motivation factors drive to loyalty at Hicom Automotive Manufactures (M) Sdn. Bhd / Nurul Awatif Maiden

• Main Author: Maiden, Nurul Awatif
• Format: Thesis
• Language: English
• Published: 2014
• Subjects: Motivation; Organization
• Online Access: https://ir.uitm.edu.my/id/eprint/94385/1/94385.PDF; https://ir.uitm.edu.my/id/eprint/94385/

The purpose of this study is to identify the relationship between intrinsic and extrinsic motivation and loyalty at HICOM Automotive Manufactures (M) Sdn. Bhd. (HAMM). This study has six objectives. The first objective was to examine which factors between intrinsic and extrinsic can increase loyalty...