Twitter sentiment analysis of Malaysian fast food restaurant chains: a novel approach to understand customer perception using Naïve Bayes / Muhammad Hafeez Hakimi Muhd Zahidi Ridzuan and Khairul Nizam Abd Halim

• Main Authors: Muhd Zahidi Ridzuan, Muhammad Hafeez Hakimi, Abd Halim, Khairul Nizam
• Format: Book Section
• Language: English
• Published: Faculty of Computer and Mathematical Sciences 2023
• Subjects: Communication of technical information
• Online Access: https://ir.uitm.edu.my/id/eprint/94297/1/94297.pdf; https://ir.uitm.edu.my/id/eprint/94297/

Social media has emerged as a prominent platform for users to share ideas, opinions, and thoughts, leading to more consumers expressing their product feedback through these channels rather than providing direct feedback to companies. Fast food has gained popularity recently due to its affordability,...