A study on the effectiveness of the recycling campaign in the spring / Mohammad Amir Jamaludin and Noordianawati Ahmad

• Main Authors: Jamaludin, Mohammad Amir, Ahmad, Noordianawati
• Format: Thesis
• Language: English
• Published: 2012
• Subjects: H Social Sciences (General); Research
• Online Access: https://ir.uitm.edu.my/id/eprint/94209/1/94209.pdf; https://ir.uitm.edu.my/id/eprint/94209/

The study was conducted with the purpose to investigate the effectiveness of recycling campaign held in tHe Spring, by studying the level of awareness and perceptions of the visitors towards the campaign. Factors related to the degree of effectiveness were highlighted. In eliciting the data for the research, a study involving questionnaire survey was conducted on 180 respondents make up of visitors in tHe Spring. Observations were also done at random. The responses and findings were analyzed using descriptive analysis to analyze the effectiveness of the campaign based on the level of awareness of the visitors. The findings of the study revealed that most of the respondents are aware of the recycling campaign done in tHe Spring although some showed that they did not know of the existence of the campaign. The visitors provided active participation and had recommended several important suggestions for the improvement of the campaign in the future.