Jerai Hotel Alor Setar / Nurdiana Zainal Abidin

• Main Author: Zainal Abidin, Nurdiana
• Format: Monograph
• Language: English
• Published: Universiti Teknologi MARA, Perlis 2023
• Subjects: Organization
• Online Access: https://ir.uitm.edu.my/id/eprint/94117/2/94117.pdf; https://ir.uitm.edu.my/id/eprint/94117/

According to the course calendar, the internship is the last course for all undergraduate programs in the Faculty of Business Management. All students must complete an internship or on-the-job training in fields related to their academic degree and field of concentration. This internship course serves as a practical learning environment for students to acquire real-world expertise, workplace competencies, and a sense of responsibility in managing duties assigned by the business. It would enhance task-related knowledge, skills, and attitudes. I am required to complete a 24-week internship as a final semester degree student at Universiti Teknologi Mara. As a result, I've enrolled at the Jerai Hotel Alor Setar, which will run from March 2023 to August 2023. The objectives of the internship reflection journal, which calls for us to find out more about the business and sector where we obtained our industrial training. The SWOT analysis of The Jerai Hotel is a vital aspect in this internship report. The SWOT analysis is a powerful scenario analysis approach used in marketing, business planning, and any other discipline involving organizational tactics. To analyse the influence of these components on TJHAS, the four SWOT components, strengths, weaknesses, opportunities, and threats, are used. The SWOT analysis requires both an internal assessment of strengths and weaknesses and an outward assessment of threats and opportunities. The advice was also presented as an action item advised for TJHAS based on the SWOT analysis. This report is divided into six chapters. The first chapter contains the report's introduction. The second portion of this reflection report focuses on the student profile. The third section of the study delves into several theoretical notions related to The Jerai Hotel Alor Setar Profile in order to comprehend the organisation under consideration. The fourth chapter then delves into the conceptual framework, training reflection, and activities at The Jerai Hotel Alor Setar. The fifth chapter examines various methods of research and discovery to investigate the organization's Strength, Weakness, Opportunity, and Threat (SWOT) analysis framework components that pertain to The Jerai Hotel Alor Setar.