FMA421 : Arts marketing strategy / Faculty of Film, Theatre and Animation

• Main Author: UiTM, Faculty of Film, Theatre and Animation
• Format: Teaching Resource
• Language: English
• Published: Universiti Teknologi MARA (UiTM)
• Subjects: Curriculum; Universiti Teknologi MARA
• Online Access: https://ir.uitm.edu.my/id/eprint/93832/1/93832.pdf; https://ir.uitm.edu.my/id/eprint/93832/; https://aims.uitm.edu.my/

This course will expose the students to the theories in understanding the fundamentals of marketing. It covers the core concepts of marketing and management strategy as they apply to the arts and heritage industries with a depth that is still unrivalled. It will also introduce basic marketing concep...