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Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah

This project presents development and implementation of a centralized yield management project by an international hotel group in it's over 14 hotels in Sarawak- Data were collected from the participant hotel group's three management levels through semi-structured interviews, observations...

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Main Author: Lincoln, Philip Mujah
Format: Thesis
Language:English
Published: 2007
Online Access:http://ir.uitm.edu.my/id/eprint/9379/1/TD_LINCOLN%20PHILIP%20MUJAH%20CS%2007_5.pdf
http://ir.uitm.edu.my/id/eprint/9379/
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record_format eprints
spelling my.uitm.ir.93792017-10-31T07:45:26Z http://ir.uitm.edu.my/id/eprint/9379/ Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah Lincoln, Philip Mujah This project presents development and implementation of a centralized yield management project by an international hotel group in it's over 14 hotels in Sarawak- Data were collected from the participant hotel group's three management levels through semi-structured interviews, observations and document analysis. The research findings reveal that developing and implementing a centralized yield management project is contextually a very helpful in pricing strategy. Major problems and difficulties using numeric report are solved using the new report trend that is graphical report 2007 Thesis NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/9379/1/TD_LINCOLN%20PHILIP%20MUJAH%20CS%2007_5.pdf Lincoln, Philip Mujah (2007) Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah. Degree thesis, Universiti Teknologi MARA.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description This project presents development and implementation of a centralized yield management project by an international hotel group in it's over 14 hotels in Sarawak- Data were collected from the participant hotel group's three management levels through semi-structured interviews, observations and document analysis. The research findings reveal that developing and implementing a centralized yield management project is contextually a very helpful in pricing strategy. Major problems and difficulties using numeric report are solved using the new report trend that is graphical report
format Thesis
author Lincoln, Philip Mujah
spellingShingle Lincoln, Philip Mujah
Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah
author_facet Lincoln, Philip Mujah
author_sort Lincoln, Philip Mujah
title Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah
title_short Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah
title_full Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah
title_fullStr Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah
title_full_unstemmed Development of hotel yield management and reservation for hotels in Sarawak / Lincoln Philip Mujah
title_sort development of hotel yield management and reservation for hotels in sarawak / lincoln philip mujah
publishDate 2007
url http://ir.uitm.edu.my/id/eprint/9379/1/TD_LINCOLN%20PHILIP%20MUJAH%20CS%2007_5.pdf
http://ir.uitm.edu.my/id/eprint/9379/
_version_ 1685648263342981120
score 13.214268

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