Big data analytics and its role in election – a case study on Malaysia General Election 15 / An Nur Misha Badrul Kahar, Nur Ain Samsuddin and Nur Syakirah Salihin

• Main Authors: Badrul Kahar, An Nur Misha, Samsuddin, Nur Ain, Salihin, Nur Syakirah
• Format: Student Project
• Language: English
• Published: 2023
• Subjects: Dissertations, Academic. Preparation of theses
• Online Access: https://ir.uitm.edu.my/id/eprint/93778/1/93778.pdf; https://ir.uitm.edu.my/id/eprint/93778/

The present research focused on using big data analytics to investigate voter preferences for Malaysia General Election 15 (GE15). Big data analytics involves analyzing large volumes of data to uncover trends and patterns for informed decision-making. Elections in Malaysia occur at both federal and...