Identifying a marketing strategy for sistem kenderaan Seremban - Kuala Lumpur Sdn. Bhd. through customers' feedback / Ahmad Syahrul Derauh

• Main Author: Derauh, Ahmad Syahrul
• Format: Thesis
• Language: English
• Published: 1999
• Subjects: Malaysia; Marketing
• Online Access: https://ir.uitm.edu.my/id/eprint/93688/1/93688.PDF; https://ir.uitm.edu.my/id/eprint/93688/

Public transport is important fro the public’s daily activities. Even there are various mode of public transport right now, but the most favourable choice by most of the users is public bus services. Even there are various public transport and high technology improvement towards transportation system, public bus services transport still remains the main choice for users. Due to the high demand towards road passenger transportation, many transport services company are being form to fulfill this needs. This will result in healthy competition between all the transport company. There are many aspects will effect the customers’ decision in choosing the right transportation service. Therefore, it is very vital for the transport operators to identify the needs of the majority of the users in improving the quality of the service and to establish the reputation for the company.