Lembaga Perumahan Melaka (LPM) / Nurul Izzati Ibrahim

• Main Author: Ibrahim, Nurul Izzati
• Format: Monograph
• Language: English
• Published: Faculty of Business and Management 2023
• Subjects: JF Political institutions and public administration
• Online Access: https://ir.uitm.edu.my/id/eprint/93304/1/93304.pdf; https://ir.uitm.edu.my/id/eprint/93304/

Lembaga Perumahan Melaka is a government organization that focusing on housing board and the main agency related to housing, especially low-cost housing and affordable housing. Next, their mission is to drafting policy and coordinating the development of low-cost housing and affordable housing in Melaka while vision is to become a superior organization in state housing development. Next, under Lembaga Perumahan Melaka also has LPM Development Sdn Bhd which is subsidiary company that will act as a developer by developing housing projects in the state by focusing on affordable housing. The government organization is located at No.9-1, Jalan TU49A Kompleks Komersial Boulevard, 75450 Ayer Keroh as well as subsidiary company. Next, the management operation of the Lembaga Perumahan Melaka is managed by 46 people and it is either permanent or contract. All of the house project is under developer which has 11 developer such as Teladan Setia, Parkland Group and PB Realty. Besides that, their product has 4 types of house project which is affordable house, low cost house, low medium cost house and youth house that collaboration with the developer, Program Perumahan Rakyat (PPR) which all the maintenance and repairing service of PPR is all under Lembaga Perumahan Melaka, houses transits and their one of assets which is Atlantis Residences, 2-storey shop and townhouse. Next. I have been assigned to marketing department unit which has 6 colleagues. I am also getting the extrinsic benefit which is allowance paid RM800 monthly. Next, there are intrinsic benefit that I can gain which is learn real working world of the industry on how marketing unit operated. Then, SWOT analysis for Lembaga Perumahan Melaka which is strength, weakness, opportunity and threat. Other than that, discussion and recommendation for SWOT analysis. It will help to analyze internal or external factors that can affect the organizations.