Sandhill Digital Sdn. Bhd. / Nabilla Safarina Norhazirol

• Main Author: Norhazirol, Nabilla Safarina
• Format: Monograph
• Language: English
• Published: Faculty of Business and Management 2023
• Subjects: Educational tests and measurements
• Online Access: https://ir.uitm.edu.my/id/eprint/93233/1/93233.pdf; https://ir.uitm.edu.my/id/eprint/93233/

This report was written for the topic of Internship (MGT 666) at the MARA University of Technology's Malacca City Campus. This internship was required for me to graduate with an honours degree in Business Administration (Marketing), and I worked on it from March 1st to August 15th, 2023. In addition, I worked on it as part of the degree's capstone project, so it counts towards the degree. As a result, over the course of my internship, I will be working at Sandhill Digital Sdn. Bhd. to gain an understanding of the Digital Marketing Services and the primary tasks. The major purpose of the internship was to get practical experience and apply theoretical knowledge in the fast-paced and dynamic sector of digital marketing, namely in the areas of Content Management, Operation and Creative Management, and Customer Relationship Management. During the course of this internship, a wide variety of important experiences and insights were obtained. To begin, I was given the chance to gain knowledge about the production, curation, and dissemination of compelling content across a variety of digital platforms in the department that is responsible for Content Management. I was able to obtain practical expertise in the areas of content planning, researching keywords and content, and optimizing content. I have a solid knowledge of content marketing techniques and the significance of providing target audiences with information that is both helpful and relevant to the content being delivered. Second, I was given the opportunity to become familiar with the agency's operational features while working in the department of Operation and Creative Management. I was given the opportunity to participate in the project including marketing advertisements. In addition, I worked closely with the creative team, contributing to the conception and implementation of aesthetically appealing projects. My ability for creativity and problem-solving was greatly improved as a result of this experience. Last but not least, working in the Customer Relationship Management department afforded me the chance to get an appreciation for the significance of establishing and sustaining solid connections with clients. I was an active participant in team meetings and provided them with guidance on how to utilise the WhatsApp Blast Bot. The internship that I completed in the Content Management, Operation and Creative Management, and Customer Relationship Management departments gave me with a well-rounded knowledge in a variety of elements of how the agency operates as a whole. My knowledge, abilities, and overall professional development have all been enhanced as a result of these experiences, which has provided me with the tools necessary to build a successful career in the field of digital marketing