Factors that motivate spectators to attend live Malaysian Football League at Stadium Perak / Amir Hafizuddin Ismail

• Main Author: Ismail, Amir Hafizuddin
• Format: Student Project
• Language: English
• Published: 2019
• Subjects: Football; Malaysia
• Online Access: https://ir.uitm.edu.my/id/eprint/93229/1/93229.pdf; https://ir.uitm.edu.my/id/eprint/93229/

The purpose of this study to identify the motivation factors of the spectators to attend live Malaysian Football League at Stadium Perak in term of gender and age group. Motivation Scale for Sport Consumption by Trail and James (2001) is to measure the motivation of spectators to attend live league match. A total of 444 respondents were spectators in the Stadium Perak. The result showed there is significant differences of factor motivate spectators to attend live Malaysian Football League in term of gender except for social interaction dimension. However, there is no significant difference of factor motivate of spectators to attend live Malaysian Football League in term of age group except escape dimension. In future study, spectator research should be continuing doing research deepens and understanding the factor motivate spectator to attend Malaysian Football League at other stadium.