A case study on parents' perceived service quality, satisfaction and trust of a childcare centre - Permata Kota Samarahan / Aminah Idris and Hazlina Mohd. Jalil

• Main Authors: Idris, Aminah, Mohd. Jalil, Hazlina
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: Consumer satisfaction; Child rearing. Including care, training, character building, etc.
• Online Access: https://ir.uitm.edu.my/id/eprint/93228/1/93228.pdf; https://ir.uitm.edu.my/id/eprint/93228/

Nowadays, parents especially those from urban area are both involve in the work force, which gives rise to the demand for childcare centres to look for their children. When searching for the right childcare centre to send their child to, parents tend to make a decision based on their perceived view...