The study of customer satisfaction towards Pernama Kem Penrissen retail outlet in Kuching, Sarawak / Kasirul Norman Kasim and Audrey Nicholas Rateh

• Main Authors: Kasim, Kasirul Norman, Rateh, Audrey Nicholas
• Format: Student Project
• Language: English
• Published: 2013
• Subjects: H Social Sciences (General); Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/93195/1/93195.pdf; https://ir.uitm.edu.my/id/eprint/93195/

This study is to investigate the customer satisfaction in PERNAMA Kem Penrissen retail outlet based on the factors of the 4Ps marketing mix namely Product, Price, Promotion and place, customers service and customer behaviour. Perwira Niaga Malaysia (PERNAMA) is a wholly-owned corporation of the Arme...