Delicious Ice / Nur Aizzat Dhamirah Jemahari ... [et al.]

• Main Authors: Jemahari, Nur Aizzat Dhamirah, Wan Teridi, Sharifah Nadiah, Hibban, Fara Elyana, Mohammad Eli, Maslena Devong, Voniface Sudok, Henry Sait
• Format: Entrepreneurship Project
• Language: English
• Published: 2013
• Subjects: HB Economic Theory. Demography; Entrepreneurship. Risk and uncertainty
• Online Access: https://ir.uitm.edu.my/id/eprint/93175/1/93175.pdf; https://ir.uitm.edu.my/id/eprint/93175/

The name of our business is “Delicious Ice”. This business is a form of partnership and consist 5 partners. Each partner contributes certain amount of capital as agreed in the agreement. Our main product is Shaved Ice or also known as Ais Kacang among Malaysian. Our business located at Desa Ilmu commercial area. Our location is strategic as it surrounded by universities, that is Universiti Teknologi MARA (UiTM) Sarawak and Universiti Sarawak Malaysia (UNIMAS) and also teaching institute, that is Institut Perguruan Tun Abdul Razak (IPTAR), plus the residential area. Our target markets are public, that is young and adults, also including students. Thus, the area surrounding our premises mostly lived by those categories which increase our market opportunity. We have decided to commence our business on. All partners are entitled to participate in the business operation. All shareholders had agreed to the list in the agreement letter. Partnership is a perfect option because the shareholders will always share ideas, knowledge and expertise in order to increase profit. It is also can minimize loss and accomplish high productivity.