Perceived behavioural intention of UiTM students towards visiting Kuching / Abdul Rahim Abdul Kadir

• Main Author: Abdul Kadir, Abdul Rahim
• Format: Student Project
• Language: English
• Published: 2014
• Subjects: H Social Sciences (General); Study and teaching. Research
• Online Access: https://ir.uitm.edu.my/id/eprint/93169/1/93169.pdf; https://ir.uitm.edu.my/id/eprint/93169/

This study aims to understand the factors that encourage a person to perform an activity specifically what affects a traveller to take the decision of travelling to Kuching. The attitude-behaviour model is one of the models used by many previous researches to understand the relationship between atti...